“It does what it says on the tin” – so the saying goes. But it’s amazing how a bit of lateral thinking can take this to a whole new level. From pantone beer packaging to spreadable butter which comes with an inbuilt knife, this week’s Pot Luck is all about food packaging with a pretty cool twist.

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Ode to geekery

What, with Tom “The Mad Scientist” Pellereau claiming victory in this year’s Apprentice, it seems that innovations are in, and ‘geek’ is even chicer than ever.

So, I thought I’d pay tribute with some of my favourite food-geekery.

Parmesan cheese pencils: takes 'parmesan shavings' to a new level

Fruity fruit juice cartons. Nice.

Anti-theft lunch bags to deter sandwich poachers

Well done Brooklyn Fare for just saying it how it is

You get a bottle of wine. Blue tit gets a house. Win win.

"Road Kill Gummy Candies." Wow. I especially love the tyre mark across their middle

Double purpose sports drink

No skirting the issue with this beef packaging

A demonstration of some extraordinary lateral thinking

Making mealtime SO much more fun

Pop a blueberry....

Take a drag on...a carrot, or chomp on a celery chip

Let me know if I’ve left off any gems, and I can add them to my list: